THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
FatFace 'price promise' helps deliver 7.9% increase in full price sales

Lifestyle clothing brand FatFace has reported a 7.9% year-on-year increase in full price sales in the 54 days to 24 December after deciding not to take part in Black Friday discounting.

FASHION

FatFace 'price promise' helps deliver 7.9% increase in full price sales

Lifestyle clothing brand FatFace has reported a 7.9% year-on-year increase in full price sales in the 54 days to 24 December after deciding not to take part in Black Friday discounting.

Sale inventory was therefore 22% lower than prior year which enabled the retailer to launch its Spring range two weeks early

FatFace enjoyed a record week of full price sales in the final week before Christmas.

Anthony Thompson, chief executive of FatFace, said: "We are pleased to report another good trading performance despite a challenging retail environment.

“The November 'Price Promise', guaranteeing prices up until Christmas, clearly resonated with our customers, as evidenced by the 7.9% increase in full price sales on the prior year.

“Our focus on improved quality, design innovation and more choice of luxury yarns, fabric and gifting was also received well, and provides opportunity to further enhance our offer in coming seasons."

Looking at current trading, Thompson said currency devaluation, consumer uncertainty and cost inflation are contributing to an already challenging environment. He added: “We remain confident that with our focus on quality, design modernity and value for money we will remain resilient and become even stronger in a weaker market."

FatFace’s new distribution centre is on track to open during 2017 and the retailer is planning to open around eight to 12 new stores in the UK and US this year.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process