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Department stores’ websites deliver strong performance in Q3
Blacks outdoor division one of the big movers

Department stores enjoyed a strong quarter in the table of the UK’s top 500 retail websites in Q3, based on their performance across various criteria, according to the latest quarterly testing undertaken by specialist Sitemorse. By Glynn Davis

GENERAL MERCHANDISE

Department stores’ websites deliver strong performance in Q3

Department stores enjoyed a strong quarter in the table of the UK’s top 500 retail websites in Q3, based on their performance across various criteria, according to the latest quarterly testing undertaken by specialist Sitemorse. By Glynn Davis

Four such operators are now placed in the top 20 of the table including W Boyes & Co. that retains its place at the head of the table. The other operators following this leader in the upper echelon are: Clifford James, which moves up nine places to 10th spot; John Smith & Son (Glasgow) leaps 142 places to 11th spot; and Roys of Wroxham climbs three places to 19th spot.

W Boyes & Co. achieved the same score as last quarter, 8.64 out of 10, as does second-placed Beds Direct, with its 7.93 that moves it up one place ahead of Racing Green and then jewellery retailer Asprey.

The testing of the 500 sites is undertaken by Sitemorse using automated software that, page-by-page reads the first 125 pages of each retailer’s sites to generate a ranked table based on checks to Quality, User Experience, Accessibility, Performance and SEO capability of each of the websites.

John Smith & Son is one of a large number of major climbers in Q3 that include: Nevada Bob (UK) up 257 places to 22nd spot; Slater Menswear, up 318 to 52nd; Firebox, up 259 to 89th; Hawkin’s Bazaar, up 168 to 107th; and Blacks Outdoor Division, up 197 to 224th.

Meanwhile, among the big fallers this quarter is BHS, down 176 places to 401st spot that pushes it into the bottom five in the table and suggests the new owners of the company have some work to do on the company’s web offering. It is joined by another major casualty in the bottom five, Gap, which has slipped 156 places to 404the spot – the bottom in the table this quarter, with a score of only 1.36 out of 10.

It is disappointing to see pure play Littlewoods also in this bottom grouping, although its sister site Very performs better, sitting in 367th spot having climbed 57 places since Q2.

The final ranked table for Q2 includes only 404 retailers because merchants were excluded from the testing if they used assistive technology such as JavaScript, which breaks the general “rules of accessibility” of internet sites, according to Sitemorse. This represents a significant deterioration on Q2 when a lesser 428 were included.

Ful Rankings HERE 

About Sitemorse:

Sitemorse has been advising its clients about how to improve their web presence for more than a dozen years now, and its clever technical team have fine-tuned the powerful Sitemorse software engine so that it is capable of doing far more than just help find problems.

Hundreds of clients across major corporates, local and national government, utilities, financials and the health sector rely on Sitemorse to help them improve the performance, compliance and quality of their online assets, web, mobile and social.

The company offers true digital insight to many large and small organisations in public and private sectors, as well as publishing regular unique INDEX benchmarks spotlighting the true online leaders in a number of sectors, from London-listed blue chips to universities, central government to consumer finance providers.

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