Brandbank supports Kick Energy drink promotions from Global Brands
Global Brands created the Kick Energy drink and now sells about one million cans in the UK each month.
Brandbank helps brand owners aggregate and syndicate their product images and information and ensures that retailer’s eCommerce sites automatically receive timely updates to ensure 100% brand consistency as new promotional campaigns are rolled out.
Global Brands promotes Kick Energy via a series of innovative and high-profile campaigns, with the product currently promoted via a tie-in to the action adventure video game Batman – Arkham City.
Brandbank says that its service makes it easy for Global Brands to distribute consistent product images and information to retailer eCommerce sites, even when the product packaging is changed at regular intervals to support a new campaign. Updated product images to support a new promotion can be deployed instantly on eCommerce sites since the Brandbank service permits an unlimited number of revisions during the course of a year. So, Global Brands is able to change the Kick Energy packaging and have new images automatically uploaded to customer eCommerce sites at no additional cost.
Lucy Storey, customer marketing manager at Global Brands, noted: "We like to bring new promotions on stream swiftly and efficiently, and the Brandbank service is vital to help ensure we give our retail customers consistency across our brand images. Brandbank is fast, effective and convenient and lets our customers and teams at Global Brands access the latest product photography in one central place."
At the heart of Brandbank’s business are two interlocking suites of services that help our customers sell more and run their business more efficiently. Together, these services put customers in a better place to take advantage of new digital opportunities – including eCommerce, merchandising and promotions.
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Held in London, the Summit is retailer-led and confirmed speakers include Tesco.com, Halfords, Schuh, ASOS, Santander UK plc, Marks & Spencer, Boots.com, Game Group, Alexon Group plc, , Everything Everywhere, o2 Telefónica, Joules Clothing, Adnams Plc, Best Buy UK, Collect Plus, Norbert Dentressangle, 2ergo.
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