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Bourjois launches JD.com store featuring AR technology

French cosmetics brand Bourjois has launched an online store on Chinese JD.com as it looks to reach more Chinese consumers.

HEALTH & BEAUTY

Bourjois launches JD.com store featuring AR technology

French cosmetics brand Bourjois has launched an online store on Chinese JD.com as it looks to reach more Chinese consumers.

The company has also partnered with Bourjois' parent company Coty to develop and launch interactive augmented reality features to enhance the online shopping experience.  

Shoppers at the Bourjois store are now able to take advantage of JD’s AR Makeup Technology to virtually “try on” any make-up look they like, experiment with colours and share the look with friends on social media.

Coty brand Max Factor has seen sales of many of its products climb by over 100% on JD.com since implementing AR Makeup Technology in September 2017.

“China is one of the fastest growing markets for Coty and we are confident that the partnership with JD.com will propel our brands to greater heights,” said Shirley Xue, general manager of Coty consumer beauty Greater China. “This partnership will allow us to leverage JD’s vast marketing resources and extensive logistics network to reach more Chinese consumers.”

JD is continuing its push into China’s rapidly growing cosmetics market by launching dedicated sales campaigns with several brands including L’Oreal and Clarins.

The company said it will soon allow online shoppers for more beauty brands to “test” additional products including eyebrow pencils, eyeliner and blush.  

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