THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Asda enters price war by cutting cost of 3,000 products

Asda has entered the price war between leading supermarkets by announcing that it has cut the price of 3,000 everyday products such as cereals, bread, butter and laundry products.

GENERAL MERCHANDISE

Asda enters price war by cutting cost of 3,000 products

Asda has entered the price war between leading supermarkets by announcing that it has cut the price of 3,000 everyday products such as cereals, bread, butter and laundry products.

Customers are also being offered a £5 voucher when they spend £40 or more which will be redeemable against their next £40 shop. Vouchers will be issued between 17 and 23 October and can be redeemed between 18 and 30 October.

The promotion is being run alongside the Asda Price Guarantee where the supermarket promises to be 10% cheaper than Tesco, Morrisons, Sainsbury’s or Waitrose on comparable grocery shopping otherwise shoppers are given the difference in vouchers.

The move follows the launch of Tesco's 'Big Price Drop' promotion which also claims to cut the price of 3,000 everyday products and Sainsbury's  'Brand Match' initiative where the cost of branded items in customers' shopping baskets are automatically compared at the checkout.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019