THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Amazon merges Lovefilm Instant with its Prime service

Amazon’s Lovefilm Instant video on demand service is to be folded it into the online retailer's Prime subscription service next week and rebranded as Prime Instant Video.

GENERAL MERCHANDISE

Amazon merges Lovefilm Instant with its Prime service

Amazon’s Lovefilm Instant video on demand service is to be folded it into the online retailer's Prime subscription service next week and rebranded as Prime Instant Video.

While Amazon Prime offers its members access to over 7 million items and 500,000 Kindle books, Lovefilm Instant offers unlimited streaming of more than 15,000 popular movies and TV episodes.

When the two programmes combine, Amazon will offer Prime membership at a cost of £79, making it 35% cheaper than subscribing to the two previously separate services.

The new service will be seen as a direct rival to streaming service Netflix.

Greg Greeley, vice president of Amazon Prime said: “Millions of customers in the US have streaming video included as part of their Prime membership and they tell us they love the combination of unlimited delivery, the ability to borrow Kindle books, and convenient access to thousands of the most popular movies, TV shows and exclusive videos. We are delighted to be bringing that same combination of services to the UK, providing members truly unique benefits they can enjoy every day of the year.”

Amazon has also confirmed that it is increasing its investment in exclusive content and original programming to include movies such as The Girl with the Dragon Tattoo, The Hangover Part II, One Direction: This Is Us, as well as TV shows such as The Walking Dead, Dexter, Vikings and Downton Abbey.

Tim Leslie, vice president of Amazon Instant Video for the UK and Germany, said: “We’ve worked hard to offer the best selection of TV shows and movies for Prime Instant Video—in fact, we’ve more than tripled selection since Lovefilm became part of the Amazon family. We also added high definition video and introduced apps for popular devices like Xbox One, PlayStation 4, Samsung and Sony TVs and iPads and iPhones.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019