Achica launches new TV and print advertising campaign
Achica, the members-only luxury lifestyle store, is launching a new advertising campaign that will air across Channel 4, Sky and UKTV channels as well as newspapers and magazines this weekend.
The first commercial in the campaign, which will run as 30” and 20” edits, depicts Achica customers with items they have found on Achica in incongruous surroundings. The core message of the campaign is that shoppers can discover new brands and good deals every day at Achica, wherever they can get online.
Will Cooper, chief executive and co-founder of Achica said: “This campaign is all about Discovery. Achica is a place to not only discover something new for your home and garden, but also find them at amazing prices. Our business model works by having a team of expert buyers sourcing products every day from luxury brands that want to hold a discreet sale. For our customers, there is so much to discover on Achica and with our new iPad and iPhone apps, it means never missing out on a sale.”
The campaign was produced by icreate4 and shot at different locations over three days. Steve Meredith, writer and director from icreate4, said: “The new campaign takes the theme of discovery and shows how online shopping can be both spontaneous and fun, especially when you have great price incentives to inspire you.”
The campaign will run initially for three months with multiple executions.
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