THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omni Channel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Waitrose says lockdown increased customers’ taste for organic

Waitrose has noticed that more shoppers are seeking out organic food and drink after the Covid-19 lockdown led to a  growing interest in provenance and animal welfare. The… View Article

FOOD & DRINK

Waitrose says lockdown increased customers’ taste for organic

Waitrose has noticed that more shoppers are seeking out organic food and drink after the Covid-19 lockdown led to a  growing interest in provenance and animal welfare.

The supermarket said searches on Google for its Waitrose Duchy Organic range almost doubled during lockdown and that interest in organic food and drink has been reflected in its stores and online with sales up 13%.

Recent research conducted for Waitrose by OnePoll found that over half of shoppers surveyed said they wanted retailers to show more information about ethical practices on packaging.  Furthermore, three quarters said they wanted to see more British sourcing.

Rob Hues, Waitrose agriculture manager, said: “For many the time at home has meant more time to prepare home-cooked meals and with that an increased awareness of where and how food comes to our kitchen tables. Provenance, animal welfare, taste and value have never mattered more to our shoppers and we see this increased interest only continuing.”

Organic categories seeing some of the biggest sales increases at Waitrose include chicken, vegetables and eggs. Meanwhile,  52 bags of Waitrose Duchy Organic carrots, 34 organic blueberry punnets and 39 bags of organic bananas are now sold every hour on the retailer’s website.

Waitrose is now launching a range of organic British grown blueberries which its says will be a first for a UK supermarket. The Waitrose Duchy Organic blueberries have been grown in Herefordshire by a supplier who has grown fruit for Waitrose for over 25 years.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News