Waitrose launches Food Lovers Uncut series with first guest Connor Swindells
Waitrose is launching Food Lovers Uncut, a new long-form content series, hosted by food influencer Will Hughes, better known as What Willy Cook.
The retailer said the series will will take a deep dive into the homes and kitchens of famous food fanatics, with a focus on the “quirks, passions, and deeply personal stories” behind the people and their spaces.
Subscribe to TRBFeaturing a diverse line-up of talent from both the food and mainstream worlds, the series will release new episodes monthly on YouTube, with the first starring Connor Swindells, known for his roles in Sex Education and SAS Rogue Heroes.
The move marks a return to long-form content for Waitrose as it responds to customers’ interest in more in-depth entertainment that blends personality with storytelling.
Sarah Hood, social marketing lead at Waitrose, said: “We know our audience loves getting a glimpse behind the scenes, and Food Lovers Uncut is our way of inviting them right into the most personal room in a home: the kitchen.
“This series is all about authentic stories and the real passions of famous food lovers. It’s the perfect deep-dive entertainment for anyone who, like us, is obsessed with food and the real lives around it.”
