Waitrose free coffee will have a trial return in some stores
Waitrose’s popular free coffee for loyalty card members will be returning in some stores as a trial.
The free hot drink for members of the myWaitrose scheme was scrapped at the start of the coronavirus pandemic. But boss Dame Sharon White, chairman of the John Lewis Partnership, told the BBC’s Amol Rajan she was looking at potential ways to bring it back.
It comes as John Lewis restored its annual staff bonus after sales bounced back in 2021, but it warned customers would see higher prices this year.
Dame Sharon told the BBC: “Coffee we’re actually looking at because one of the things we haven’t been able to do with Covid is actually is to have the coffee offer. So we’re going to be experimenting in a few stores how we do that safely.”
The free beverages were originally collected by customers using self-service machines and disposable cups however, in 2018 Waitrose asked customers to bring their own reusable cups.
Dame Sharon said a previous offer of a free newspaper had ended. But it would be replaced with personalised offers such as a voucher or access to new products, she said.