Lidl reports ‘record-breaking’ Christmas
Lidl has reported a “record-breaking” Christmas with nearly 51 million customers visiting its stores.
This was four million more than the same time last year as turnover exceeded £1.1 billion in the four-week period to Christmas Eve. The supermarket said Tuesday 23 December was its biggest day for footfall as shoppers sought out last minute items.
Lidl has also revealed that customers began their festive preparations earlier than ever this year with over 30 million mince pies sold from September onwards. Furthermore, shoppers purchased over 11,000 tonnes of seasonal produce in the week leading up to Christmas Eve to mark a 70% increase year-on-year. The supermarket also saw a 260% uplift in sales of its Comte de Senneval Champagne in its busiest week.
Meanwhile, Lidl’s refreshed Deluxe party food range delivered triple-digit growth after sales were boosted by popular products such as the Deluxe Tiramisu Panettone and the award-winning Deluxe Winter Wonderland Cheesecake.
Subscribe to TRBThe Lidl Plus app also delivered strong growth with active users rising 28% in November and redemptions up 43% compared to the prior year.
Ryan McDonnell, chief executive at Lidl GB, said: “2025 was a record-breaking Christmas for Lidl – with more customers choosing to shop with us than ever before. By continuing to invest in low prices and champion British food, all without compromising on quality, we’ve seen loyalty soar. We remain the retailer that delivers the highest quality at the best price.
“As the fastest-growing bricks-and-mortar supermarket, we’ve expanded to reach more customers nationwide and offer outstanding value this Christmas. Looking ahead, we’ll continue to grow our footprint, invest in British produce, and deepen support for local communities, delivering even greater value for households across the nation.”
