Latest News: marketing
October 28, 2022 8:27 am
Published by Angela Beevers
Online value retailer Studio.co.uk has boosted its 2022 ‘Get Christmas Ready’ marketing campaign by embarking on major media partnerships with ITV Daytime and commercial radio group... View Article
October 14, 2022 8:22 am
Published by Angela Beevers
Luxury beauty brand Code8 has launched a new campaign featuring British model and presenter, Alexa Chung. The brand said the The London Edit campaign aims to... View Article
September 21, 2022 6:18 am
Published by Angela Beevers
Waitrose has launched a new integrated campaign for its new Food to Feel Good About brand promise as it looks to highlight quality, taste, ethics and... View Article
August 31, 2022 5:00 am
Published by Patrick Overall
With the cost of living crisis biting, spend is being scrutinised by both consumers and the brands vying for their business. Over half (59%) of consumers... View Article
August 30, 2022 8:26 am
Published by Angela Beevers
Zalando has launched a new campaign fronted by Paloma Elsesser, the model and advocate for body acceptance and mental health. Called ‘Make Your Own Moment’, it... View Article
August 17, 2022 7:53 am
Published by Angela Beevers
Jewellery brand Pandora has appointed Mary Carmen Gasco-Buisson as its chief marketing officer. Currently working as global vice president at Unilever, Gasco-Buisson has an extensive track... View Article
August 11, 2022 8:23 am
Published by Angela Beevers
Boots Opticians has launched a major brand repositioning platform with a new campaign that aims to inspire people to prioritise their eye health. As one of... View Article
August 5, 2022 10:46 am
Published by Angela Beevers
Online resale platform Thredup has appointed Noelle Sadler as chief marketing officer. Reporting to Thredup president Anthony Marino, she is the company’s first dedicated chief marketing... View Article
July 6, 2022 8:23 am
Published by Angela Beevers
Online marketplace OnBuy has hired Cherie Cook to head up its marketing team. As marketing director, she will drive development of the OnBuy brand, improve the... View Article