Zalando launches new campaign fronted by Paloma Elsesser
Zalando has launched a new campaign fronted by Paloma Elsesser, the model and advocate for body acceptance and mental health.
Called ‘Make Your Own Moment’, it aims to showcase some of the latest looks on the online fashion platform and also features Elsesser’s sister and fellow model Ama. Others taking part in the campaign include Austrian DJ and model Wolfram, Dutch model Dylan Hasselbaink, German musician Noah Levi and Spanish actress Hajar Brown.
The TV commercial comprises short scenes of daily life in which people’s “personal fashion moments” are captured to show how their outfits “can spark happiness, motivation and contentment” in everyday life.
Ralph Rijks, vice president of regional marketing at Zalando, said: “Our latest campaign is an invitation to ‘Make Your Own Moment’, through limitless looks available on Zalando this season. Whether it is a walk to the park, or going out with friends on a night out, we hope the campaign inspires people to express themselves freely and have many personal fashion moments that make them happy.”
