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Waitrose launches Food to Feel Good About brand promise with new campaign

Waitrose has launched a new integrated campaign for its new Food to Feel Good About brand promise as it looks to highlight quality, taste, ethics and… View Article

FOOD AND DRINK NEWS UK

Waitrose launches Food to Feel Good About brand promise with new campaign

Waitrose has launched a new integrated campaign for its new Food to Feel Good About brand promise as it looks to highlight quality, taste, ethics and value.

The campaign has been developed using data from the supermarket’s customer strategy which is based on insights from over 4,000 target customers and partners.

Martin George, customer director at Waitrose, said: “We wanted to create a fully integrated campaign to bring together the quality, taste, ethics and value our customers can feel good about.

“With customers becoming increasingly discerning about where they spend their money, our ambition is to ensure that our brand refresh will help to make Waitrose feel more relevant and more compelling for our customers.”

The campaign features a hero 60 second TV ad that has been created by adam&eveDDB and directed by the award-winning Bryan Buckley of Hungryman. Narrated by actor and comedian Jamie Demetriou, it takes viewers on a journey through a series of different “food moments”.

The media campaign will run across TV, BVOD, You Tube, OOH, print, display and social.

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