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Hugo Boss hires Nadia Kokni as senior vice president of global marketing

Hugo Boss has appointed JD Sports executive Nadia Kokni as senior vice president of global marketing. Due to join the business in January, she will take… View Article

FASHION

Hugo Boss hires Nadia Kokni as senior vice president of global marketing

Hugo Boss has appointed JD Sports executive Nadia Kokni as senior vice president of global marketing.

Due to join the business in January, she will take over from Miah Sullivan who is leaving to start her own “brand heat agency” together with Trey Laird, founder of Laird + Partners.

Kokni has been working as global group marketing director and chief marketing officer at JD Sports since March 2021. Prior to that, she held senior marketing roles at Tommy Hilfiger, H&M, Adidas and Bacardi.

Meanwhile Sullivan will continue to work closely with Hugo Boss following her departure. She and Laird were the co-architects of the Boss and Hugo campaigns that were introduced as a part of the company’s global brand refresh in January.

Daniel Grieder, chief executive of Hugo Boss, said: “Miah has been one of the key players in repositioning the Boss and Hugo brands in the global fashion market, and also a major contributor to the new ‘social first’ approach within our campaigns. We would like to thank Miah for her great contribution, and look forward to continuing to work closely with her in the future.

“At the same time, we are very happy that Nadia is joining Hugo Boss. With her extensive experience at several global fashion companies, she will support us in further increasing our brand relevance and becoming one of the top 100 brands worldwide.”

 

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