Studio gets Christmas ready with ITV and Heart partnerships
Online value retailer Studio.co.uk has boosted its 2022 ‘Get Christmas Ready’ marketing campaign by embarking on major media partnerships with ITV Daytime and commercial radio group Global.
The partnership with ITV includes a range of co-branded 30” TV adverts featuring TV personality Josie Gibson and competitions that give viewers the chance to win £1,000 of Studio.co.uk vouchers in the run-up to Christmas. This is being supported by a campaign with Heart Radio and sponsorship of Heart’s Christmas station.
This is the third year that Studio has teamed up with ITV for a Christmas campaign which last year featured Joe Swash.
Explaining the thinking behind the campaign, Charlotte Beech, head of MediaCom Manchester’s creative systems division, said: “The early messaging and added-value competitions support research that many of Studio’s audience start their Christmas planning earlier each year and that spreading the cost of Christmas is important to them.
“Moreover, with the higher cost of living this year we know there are going to be different challenges around Christmas for our audience. The campaign encourages Studio customers to Get Christmas Ready, with great value products and by planning early to spread the cost – with some giveaways along the way to help spread some Christmas magic.”
Studio’s marketing and ecommerce director Chris Other added: “We know that supporting our customers with the cost of Christmas is more important than ever this year and our messaging centres around this.
“It’s great to have Josie on board with us for 2022 as she’s a familiar face to many and very easy to relate to. As well as the TV ads featuring Josie we will be promoting the brand across radio, email, digital, sponsorship and social with a range of different creative approaches.”
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