[ eBook ] Combatting the cost of living crisis with conversation data
With the cost of living crisis biting, spend is being scrutinised by both consumers and the brands vying for their business.
Over half (59%) of consumers are planning to reduce spend to ensure essential costs can be covered as the crisis worsens. Retailers need to be braced for a dip in revenue and begin to deploy solutions that will help them optimise their sales and marketing investments.
Going forward, understanding which activities result in purchases will become critical. But shifting expectations and new shopping habits are making it difficult for retailers to get a handle on which activities are stimulating purchases.
Infinity, leading conversation intelligence experts, have published an eBook that explains retailers can grow and preserve their margins by using data from customer conversations to identify top performing marketing channels and tactics.
Download a copy to find out:
- How to navigate the new generation of shopper.
- Why connecting offline sales to online journeys is now critical.
- Why rising call volumes present you with a golden opportunity for growth.
- How to pinpoint which campaigns are driving the most revenue and profit so you can do more of what works.
Download the eBook here.
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