Boots Opticians launches major brand repositioning platform with ‘See What’s Possible’ campaign
Boots Opticians has launched a major brand repositioning platform with a new campaign that aims to inspire people to prioritise their eye health.
As one of the UK’s leading opticians, the company is encouraging the nation to “see what’s possible by opening your eyes to what’s out there when you have sharper vision.”
The through-the-line integrated campaign has been created by Boots and media agency VMLY&R. Having launched on TV on 10 August, it will also include VOD, DOOH, social media and digital display.
Created by award-winning director Nick Jack Davies, the marketing film is part of a wider brand repositioning platform that has been created to demonstrate how Boots Opticians can support people with their eyesight needs.
James Arrow (pictured), managing director of Boots Opticians said: “We are excited to be launching the new Boots Opticians See What’s Possible brand platform and marketing campaign to highlight the importance of eye health and vision.
“We regularly receive feedback from our customers that their lives open up for them and they are able to truly embrace the moments that matter by having clear sight. This demonstrates the important role that each and every one of our colleagues and partners play by helping our customers have clearer vision.
“This new brand identity sets out to demonstrate how amazing those occasions can be and we look forward to welcoming more customers to Boots Opticians to help them to See What’s Possible.”