Latest News: marketing
December 9, 2022 7:59 am
FitFlop has appointed Phil Borthwick as chief marketing officer and Jude Whyte as creative director. Due to join the wellness footwear retailer at the start of... View Article
October 28, 2022 8:27 am
Online value retailer Studio.co.uk has boosted its 2022 ‘Get Christmas Ready’ marketing campaign by embarking on major media partnerships with ITV Daytime and commercial radio group... View Article
October 14, 2022 8:22 am
Luxury beauty brand Code8 has launched a new campaign featuring British model and presenter, Alexa Chung. The brand said the The London Edit campaign aims to... View Article
September 21, 2022 6:18 am
Waitrose has launched a new integrated campaign for its new Food to Feel Good About brand promise as it looks to highlight quality, taste, ethics and... View Article
August 31, 2022 5:00 am
With the cost of living crisis biting, spend is being scrutinised by both consumers and the brands vying for their business. Over half (59%) of consumers... View Article
August 30, 2022 8:26 am
Zalando has launched a new campaign fronted by Paloma Elsesser, the model and advocate for body acceptance and mental health. Called ‘Make Your Own Moment’, it... View Article
August 17, 2022 7:53 am
Jewellery brand Pandora has appointed Mary Carmen Gasco-Buisson as its chief marketing officer. Currently working as global vice president at Unilever, Gasco-Buisson has an extensive track... View Article
August 11, 2022 8:23 am
Boots Opticians has launched a major brand repositioning platform with a new campaign that aims to inspire people to prioritise their eye health. As one of... View Article
August 5, 2022 10:46 am
Online resale platform Thredup has appointed Noelle Sadler as chief marketing officer. Reporting to Thredup president Anthony Marino, she is the company’s first dedicated chief marketing... View Article