Greggs sales fuelled by new menu offering in 2026
Greggs has reported improved trading in the 19 weeks to 9 May, with like-for-like sales in company managed shops up 2.5%.
Growth accelerated to 3.3% in the last ten weeks of the period as the company benefited from a new menu.
Subscribe to TRBTotal sales in the 19 weeks increased by 7.5% to £800 million as the company made good progress with its partnerships with franchisees and grocery retailers, both of which contributed to the growth.
Greggs continued to broaden and refresh its menu in the period with the addition of new products such as the Chicken Roll, Tandoori Chicken Pizza Slice and the Chicken Caesar and Chicken, Grains and Greens salads. It also launched Matcha drinks in a bid to appeal to new and younger customers.
The company is continuing to target around 120 net openings for the full year after launching 41 new shops and closing 21 in the 19 weeks. In a partnership with travel operator Lagardère Travel Retail, it is due to open its first shop in an airport outside the UK in the coming weeks at Tenerife South Airport.
Greggs said its expectations for the full year outcome remain unchanged, adding that it expects to deliver “good” first half profit progress, with operational costs associated with its new Derby site primarily impacting the second half of the year.
