Greggs launches new ‘Bitesize Greggs’ format
Greggs has chosen Sevenoaks station for the opening of its first ‘Bitesize Greggs’ smaller format shop.
Operating within a smaller footprint, the shop offers a selection of the food-to-go retailer’s best-selling items, including sausage rolls, steak bakes, sweet treats and Fairtrade hot drinks. The Sevenoaks site will also offer the retailer’s Festive Bake, which launched in shops across the country last week.
Subscribe to TRBGreggs is set to open a small number of new ‘Bitesize Greggs’ stores to test consumer behaviour and operational efficiency in the compact format. The retailer said the more agile design will enable it to expand into prime locations that were previously out of reach due to the space required for its traditional shop format.
The next Bitesize Greggs will launch in December in Dartford station and Cheshire Oaks, with additional openings to follow.
Tony Rowson, property director at Greggs, said: “We’re excited to announce the launch of our ‘Bitesize Greggs’ concept. This small but mighty new format will allow us to reach more customers on the go from compact units, whilst still offering a selection of our best-selling products.
“The rollout of ‘Bitesize Greggs’, initially on a trial basis, will support our broader estate growth plans.”
