Fossil appoints chief marketing officer

Fossil Group has announced that Lisa Marie Pillette has joined the company as senior vice president and chief marketing officer.

With extensive marketing and brand experience, Pillette’s career has spanned marketing roles at Lacoste, Ralph Lauren and Levi Strauss. Most recently, she served as chief marketing officer for direct-to-consumer mattress brand, Casper.

In her new position, she will lead Fossil’s global marketing and centre of excellence capabilities, including marketing strategy and innovation, CRM, creative and content operations, and go-to-market readiness.

Holly Briedis, Fossil executive vice president and chief digital officer, said: “Lisa has tremendous depth and breadth of marketing experience with iconic brands, an innovative lens on what marketing of the future looks like, and a compelling track record of delivering insight-led solutions. Pairing her distinctive expertise with our global digital capabilities allows us to think holistically about the consumer experience.”

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