Schuh appoints chief marketing officer
Schuh has appointed Laura King as chief marketing officer with immediate effect.
With 20 years’ marketing experience both brand and agency side, King’s career has included nine years with advertising agency Wieden & Kennedy where she managed the Nike account. More recently, she was global marketing director at Accessorize and has 0also previously held a senior marketing role at Urban Outfitters. She currently also serves as vice co-chair at Save The Children UK.
Subscribe to TRBSchuh said King’s work will support its ambition to be an unrivalled fashion footwear destination for Gen-Z and Gen-Alpha.
Colin Temple, Schuh president, said: “In an increasingly demanding and fast-paced market, the focus on creating inspiring brand experiences and storytelling for our customers is paramount.
“I am delighted to have Laura as part of my leadership team, bringing deep marketing expertise that will be key to sustaining schuh’s momentum and growth.”
King will lead the marketing, creative, visual merchandising, brand partnerships, purpose, PR, talent and community departments at Schuh.
Commenting on her appointment, she said: “I am thrilled to step into the chief marketing officer role at Schuh. I’ve always been impressed by its progressive attitude, diverse product range and best-in-class customer service. My goal is to leverage its unique, values-led culture to drive a truly meaningful connection with the youth audience.”
Earlier this week, Schuh owner Genesco announced a strategic transformation of its IT operations to support long-term growth.
