Dreams appoints new chief marketing officer
Bed retailer Dreams has announced that it has appointed Siobhan King as its new chief marketing officer.
Having taken up her role in July, King will lead Dreams’ marketing and advertising activity, including heading up its in-house design studio and internal communication teams. She has succeeded Jo Martin who left Dreams in July to work freelance.
Subscribe to TRBKing’s responsibilities will include executing Dreams’ long-term growth strategy and strengthening its brand presence, while building on existing connections with customers and colleagues.
She previously worked with a range UK high street brands, including Game Digital, Office and New Look. Most recently, she served as marketing director at the Pandora jewellery brand.
Jonathan Hirst, chief executive of Dreams, said: “I am delighted to welcome Siobhan to Dreams. She brings a proven track record of leading dynamic teams and I’m confident she will make a big impact as we continue to evolve the Dreams brand and deepen our relationships with customers.
“I would also like to thank Jo Martin for her significant contribution and strong leadership during her time with us. She leaves with our immense gratitude and best wishes for her future.”
