Google hires ex-THG chief marketing officer for retail director role for UK&I
Google has appointed Pete Metcalfe, former chief marketing officer of THG Beauty, as director of retail for the UK and Ireland.
Metcalfe worked with THG for nearly three years, leading marketing for Lookfantastic, Cult Beauty and Dermstore. Prior to that, he served as chief executive of SocialChain and also previously worked agency side at Carat UK and iProspect.
Subscribe to TRBIn a post announcing his move on LinkedIn, Metcalfe said: “I am thrilled to be joining Sophie Neary and her team to help lead the retail rocket ship across the UK&I.
“Having worked across some of the biggest retailers in the UK, I have always been passionate about the industry.
“Whether agency or client side, I have lived the fast pace, navigating complexity and opportunity at scale.
“Now, I am joining the best team in the business to accelerate the retail landscape during this unprecedented age of AI.”
