Henri-Lloyd appoints former Rapha executive as chief marketing officer
Henri-Lloyd has appointed Tom McMullen to the newly created position of chief marketing officer.
McMullen previously worked for nearly a decade at the Rapha cycling brand where he moved up the ranks from campaign and communications manager to chief marketing officer. He then served as brand director with outdoor clothing and equipment manufacturer Montane.
Subscribe to TRBEarlier in his career, he worked with Saatchi & Saatchi and Fallon London.
Based at the sailing and outdoor clothing brand’s Manchester headquarters, McMullen will work closely with Chris Hammond, Henri-Lloyd’s chief executive.
Hammond said: “Chief marketing officer is a new role within Henri-Lloyd, and by appointing Tom, we are bringing on board a proven marketeer with a track record of helping premium apparel brands maximise their brand image.
“He will help us develop compelling campaigns that enhance the authentic and inspirational content and stories that we receive from the many sailors, adventurers, and explorers that rely on Henri-Lloyd to perform, no matter what the conditions.
“Our ambition now is to broaden awareness and appeal of the brand to new audiences through focused and strategic marketing programmes.”
McMullen said: “We will be developing creative marketing strategies that bring to life the heritage and DNA of the Henri-Lloyd brand, working closely with ambassadors and key partners to deliver cultural relevance alongside clear and measurable business growth.”
