Pret appoints Matthew Bresnahan as chief marketing officer

Pret A Manger has appointed Matthew Bresnahan as chief marketing officer to help drive forward its growth plans.

In his new role, he will lead Pret’s global and localised marketing strategies, while also overseeing product innovation, loyalty programmes, customer insights, PR and delivery channels.

The news comes as Pret accelerates its growth in the UK and US with a renewed focus on food and coffee innovation.

Bresnahan joins from Restaurant Brands International, the parent company of Burger King and Tim Hortons, where he held a number of senior international marketing roles.

At Pret, he will draw on his expertise in customer insights and analytics to shape marketing initiatives that strengthen the brand’s connection with customers and support its expansion plans.

Pano Christou, chief executive of Pret A Manger, said: “Matt brings deep expertise in building global food brands and a strong track record of driving growth through insight-led marketing.

“I look forward to working with him to deepen our relationship with customers and bring Pret to more people.”

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