[ ONDEMAND ] Session 1: Effective digital transformation to drive omnichannel customer engagement forward

​Thanks to everyone who managed to join us for our annual Omnichannel event on June 28, to our panel experts, and to our sponsors ParcelLab.

The competitive advantage a solid omnichannel strategy gives retail organisations has never been as obvious than over the last year. Investing in the online vs instore experience, means digital acceleration for retailers is still moving at break neck speed. Join us to hear from successful retailers and vendor partners who will show you approaches to invigorate and digitally transforming your physical and online sales.

Session 1: Effective digital transformation to drive omnichannel customer engagement forward

This session will discuss how do retailers embrace digital transformation to unify customer engagement both instore and online. We look at how an agile and innovative omnichannel strategy can drive your business forward and stay connected to your market through effective CX.

• Optimising end-to-end digital experiences for an increasingly demanding consumer
• The importance of leveraging data in omnichannel and optimise the customer journey?
• Who is the new digital shopper and how do you build their trust?
• Refining your digital data to drive digital engagement and optimise CX

Katharine Biggs, Head of Global Strategic Communications, parcelLab
Titus Trossel, Retail Strategy Manager, Currys
Alberto Billato, Digital eCommerce Director, Videndum

Click here to watch the session.

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