Decathlon launches ‘Back to Sport’ promotion to capture seasonal demand
Decathlon has launched a ‘Back to Sport’ promotion, cutting prices across key categories as it looks to capitalise on seasonal demand from shoppers returning to sports clubs after the summer.
The retailer said deals include some of its most popular products, including swimming goggles, running shoes, ballet skirts, football boots and a padel racket.
Subscribe to TRBThe promotion is running across all Decathlon stores, online and via the Decathlon app until 27 September,
Discounts include the Speedo Biofuse 2.0 Goggles, reduced from £23.99 to £14.99, and Asics Men’s Gel-Windhawk Running Shoes, cut from £79.99 to £39.99.
Ross Farrington, commercial director at Decathlon UK and Ireland, said: “September is a busy time for sports as many get underway again following a break, whether that’s with kids at schools or people settling back into routine after a busy summer.
“We know the cost of getting fully equipped for different activities can quickly add up, and these new lower priced items have been designed to make quality sporting essentials more affordable.
“All items included are tested to the same degree as higher-end items, meaning customers can expect the same quality of performance despite the price.”
Following ‘Back to Sport’, Decathlon will launch its ‘Back to Commuting’ promotion with lower prices on products such as folding bikes, high-visibility gear, helmets, bike locks and gloves.



