PUMA appoints Arne Arens as chief commercial officer
PUMA has appointed Arne Arens as its new chief commercial officer and as a member of the management board.
Due to take up his role on 15 November, his remit will include PUMA’s global commercial organisation and marketplace strategy, and oversight of sales activities across all channels and markets worldwide.
Subscribe to TRBArens will succeed Matthias Baeumer who stepped down on 30 September for personal reasons, but will remain with the sportswear brand as a consultant.
With more than 25 years’ leadership experience in the sporting goods and outdoor sectors, Arens has held senior commercial, brand and general management positions at Nike, The North Face and Boardriders. More recently, he was chief executive of apparel technology company Unspun.
Arthur Hoeld, chief executive of PUMA, said: “Arne’s unique skillset combines commercial expertise, consumer insights and brand leadership.
“He has a proven track record in building brands and working with wholesale partners to drive commercial execution, while staying on top of what consumers expect.
“His extensive international experience, leadership capabilities and passion for sport make him the ideal addition to PUMA as we execute our strategy and deliver on our ambition to make PUMA a top three global sports brand.”
Arens said: “With its great heritage and a brand known across the globe, PUMA holds a unique position in the sporting goods industry and has a tremendous opportunity in the global market.
”I look forward to working with our teams and retail partners to unlock these opportunities and connect PUMA with consumers around the globe.”
The appointment means that in addition to Arnes and Hoeld, PUMA’s management board will consist of chief financial officer Mark Langer, chief brand officer Maria Valdes, and chief operating officer Andreas Hubert.
Last month, PUMA bolstered its European leadership team with the appointment of Fokko de Rooij and Daniel Pustina to managing director roles.
