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Amer Sports promotes Michael Absmaier to lead Atomic and Armada

Amer Sports has promoted Michael Absmaier to president of Atomic and Armada and a member of the Amer Sports global leadership team. Currently Atomic’s chief financial…

SPORTS AND LEISURE

Amer Sports promotes Michael Absmaier to lead Atomic and Armada

Amer Sports has promoted Michael Absmaier to president of Atomic and Armada and a member of the Amer Sports global leadership team.

Currently Atomic’s chief financial officer and vice president of business development, Absmaier will take up his new role on 1 January.

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He will succeed Wolfgang Mayrhofer, who will retire at the end of 2026 after four decades with the business.

Absmaier has spent more than 20 years with Amer Sports, holding senior leadership positions across its winter sports businesses. He has held his current role for more than 10 years and has also served as acting chief executive of Armada.

James Zheng, chief executive  of Amer Sports, said: ”On behalf of the Amer Sports executive committee and global leadership team, we want to warmly thank Wolfgang for his many valuable contributions to Atomic and Amer Sports over the past 40 years, and extend our best wishes for his future.

“I’m excited to welcome Michael to his new position and look forward to his contributions in driving the sport of skiing forward.”

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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