Amer Sports promotes Michael Absmaier to lead Atomic and Armada
Amer Sports has promoted Michael Absmaier to president of Atomic and Armada and a member of the Amer Sports global leadership team.
Currently Atomic’s chief financial officer and vice president of business development, Absmaier will take up his new role on 1 January.
Subscribe to TRBHe will succeed Wolfgang Mayrhofer, who will retire at the end of 2026 after four decades with the business.
Absmaier has spent more than 20 years with Amer Sports, holding senior leadership positions across its winter sports businesses. He has held his current role for more than 10 years and has also served as acting chief executive of Armada.
James Zheng, chief executive of Amer Sports, said: ”On behalf of the Amer Sports executive committee and global leadership team, we want to warmly thank Wolfgang for his many valuable contributions to Atomic and Amer Sports over the past 40 years, and extend our best wishes for his future.
“I’m excited to welcome Michael to his new position and look forward to his contributions in driving the sport of skiing forward.”


