Virgin Atlantic Holidays to open first London flagship at Battersea Power Station

Virgin Atlantic Holidays is to open a new flagship store at Battersea Power Station as it expands its retail network into London.

Due to launch later this year, the store has been designed to inspire customers at every stage of their holiday journey.

The move represents a significant investment in Virgin Atlantic Holidays’ retail strategy and forms part of the brand’s ambition to become the premium long-haul holiday provider of choice.

Dave Geer, chief commercial officer at Virgin Atlantic, said: “We’re incredibly excited to open our first London flagship store at Battersea Power Station.

“It’s a landmark destination that perfectly reflects the ambition behind Virgin Atlantic Holidays as we continue to evolve our retail experience.

“We know that when customers are planning a significant holiday, there’s something special about sitting down with an expert who can inspire you, share their knowledge and help turn an idea into an unforgettable trip.

“Our Battersea Power Station flagship will bring that experience to life in a bold new way and represents an exciting next chapter for Virgin Atlantic Holidays in London.”

The store will be supported by dedicated local marketing activity and partnerships designed to build awareness and encourage customers to discover the store.

Guy Smith, senior commercialisation manager at Battersea Power Station Development Company, said: “Our partnership with Virgin Atlantic Holidays began last year with a successful summer takeover campaign, and we’re delighted to build on that momentum with the opening of the brand’s new flagship store at Battersea Power Station later this year.

“Virgin Atlantic Holidays will be a fantastic addition to our retail line-up, giving visitors the opportunity to start planning their next getaway while also enjoying the great mix of shops, bars, restaurants and leisure venues now open across the riverside neighbourhood.”