Online sales soar at Maplin
Maplin Electronics achieved its best ever online sales day on Black Friday with total sales up over 70% like-for-like and stores sales up over 30% on the same basis.
Maplin chief executive John Cleland said: “Online sales were driven by traffic to the site across the whole week and across all categories. We've seen specialist items trending - such as £2,000 metal detectors, along with practical technology like VHS-to-DVD kits and of course drones have been a really hot item this year.
“But it's not simply substitution of store sales - our Our Click and Collect service has been particularly popular and our store sales are up over 30% - boosted by the technological advice our store colleagues give, so that our customers get the best solution for their tech needs."
Online trading highlights for Black Friday included:
• TP Link WiFi Mini Router - over 10,000 times increase in traffic
• 1TB USB3 Hard Drive - 100 times increase in traffic
• Radiator Booster - 40 times increase in traffic
• VHS to DVD - 10 times increase in traffic
In 217 of its stores, the top sellers included MiP Robot
Cyber Monday also proved a huge success for the retailer with products such as the 3Doodler selling out in just two hours.
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