THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Online sales soar at Maplin
mip-robot top seller at 217 stores

Maplin Electronics achieved its best ever online sales day on Black Friday with total sales up over 70% like-for-like and stores sales up over 30% on the same basis.

CITY & CORPORATE

Online sales soar at Maplin

Maplin chief executive John Cleland said: “Online sales were driven by traffic to the site across the whole week and across all categories. We've seen specialist items trending - such as £2,000 metal detectors, along with practical technology like VHS-to-DVD kits and of course drones have been a really hot item this year. 

“But it's not simply substitution of store sales - our Our Click and Collect service has been particularly popular and our store sales are up over 30% - boosted by the technological advice our store colleagues give, so that our customers get the best solution for their tech needs."

Online trading highlights for Black Friday included:
• TP Link WiFi Mini Router - over 10,000 times increase in traffic
• 1TB USB3 Hard Drive - 100 times increase in traffic
• Radiator Booster - 40 times increase in traffic
• VHS to DVD - 10 times increase in traffic
In 217 of its stores, the top sellers included MiP Robot

Cyber Monday also proved a huge success for the retailer with products such as the 3Doodler selling out in just two hours.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing