BP announces changes to UK retail leadership team
BP has made some changes to its UK retail leadership team with the appointment of Jo Hayward as VP mobility & convenience retail and Natalie Cattermole as senior dealer manager.
Hayward (pictured) previously served as BP’s VP for convenience in Europe and will be responsible for the company’s network of around 1,150 UK retail sites in her new role. She has succeeded Sonya Adams who has been appointed chief of staff to BP’s chief executive, Murray Auchincloss.
Hayward said: “I am looking forward to leading the retail business in one of BP’s key markets and getting to know our team of 6,700 colleagues. Safety is my top priority as I come into the role, that means keeping our colleagues safe and ensuring our customers have a great experience every time they visit us. I’m also excited about testing some of the new convenience propositions we have been developing to meet customers’ needs across our UK network through the energy transition.”
Meanwhile, Cattermole will report to Hayward in her new position after previously being UK senior marketing manager. In addition to leading the dealer team, her responsibilities will continue to include building BP’s relationships with dealer partners, which make up around 850 sites in the UK network.
Cattermole added: “I’m excited to bring my marketing insights to support our valued dealers to grow their businesses. We believe we have a compelling offer with our strong brand, high-quality fuels, EV charging and BPme Rewards loyalty programme, which we are now enhancing further with our Wild Bean Cafe dealer franchises. All of which I am sure will help bring new dealers to our network.”
With convenience being one of BP’s five transition growth engines, the company is working to meet its target of doubling its convenience gross margin globally by 2030. In recent months, BP has appointed Claire Farrant as VP marketing from Lidl, Joanne Hall as UK retail operations director from Sainsbury’s and David Phillpot as European convenience trading director from M&S.
Tracey Clements, BP’s SVP mobility & convenience Europe, said: “I am delighted to have Jo and Natalie on our UK leadership team. They are both fantastic leaders who bring deep customer insight and retail experience to their new roles. With this expertise I am sure they will build on the great progress made in recent years to grow and transform our retail business in the UK, helping us to become first choice for customers on the move.”
BP is aiming to reach gender parity for its top 120 leadership roles by 2025 and 40% female representation for the next layer of senior leadership by 2030. In BP’s company owned UK retail sites, 48% of the workforce is currently female.
