Dreams appoints director of people
December 2, 2025 2:30 pmDreams has recruited Gemma Saunders as its new director of people. Saunders joined the business last month from TUI where she worked for over ten years.... View Article
Tag Archive: dreams
Latest News: dreams
Dreams partners with Sophie Conran on her debut bedroom collection
November 12, 2025 7:44 amDreams has partnered with designer Sophie Conran to launch her debut bedroom collection. Spanning 11 products. the range includes bedframes, bed side tables, blanket boxes and... View Article
Dreams completes purchase of head office site
October 20, 2025 4:39 pmDreams has completed the purchase of its High Wycombe head office from founder Mike Clare. Home to the bed retailer since 2004, the building houses more... View Article
Dreams appoints new chief marketing officer
September 11, 2025 8:54 amBed retailer Dreams has announced that it has appointed Siobhan King as its new chief marketing officer. Having taken up her role in July, King will... View Article
Feather & Black has new general manager
April 7, 2025 1:22 pmDreams has appointed Sarah Morgan as general manager for its Feather & Black luxury bed brand. With extensive experience in merchandising, buying and brand development in... View Article
Dreams opens new premium concept store in East Sheen
October 30, 2024 6:43 amDreams has opened a new small format concept store in London’s East Sheen. A first of its kind for the bed and mattress retailer, the 4,000... View Article
Dreams sales boosted by record investment in stores, technology and supply chain
September 30, 2024 7:13 amDreams has posted a 2.2% increase in annual turnover to £395.4 million after it invested a record amount in its operations as part of its ongoing... View Article
Feather & Black partners with Next to offer a collection of furniture and beds
January 30, 2024 7:16 amFeather & Black, the luxury bed and furniture brand owned by Dreams, has embarked on a new partnership with Next in which it will bring an... View Article
Dreams celebrates 20 years of mattress and bed making in the West Midlands
October 2, 2023 8:48 amBed retailer Dreams has today celebrated 20 years of making mattresses and beds in the West Midlands by opening the doors to its factory in Oldbury.... View Article
