Dreams launches licensed product range with Cosmopolitan
Dreams has launched a licensed product range in partnership with Cosmopolitan.
The collection includes the Quick Build bed, which can be assembled by one person, without tools, in under two minutes, alongside the bouclé Helen bed and sofa beds such as the Ennis and Armagh models.
Dan Parsons, chief commercial officer at Dreams, said: “We’re proud to partner with Cosmopolitan UK on this new range of beds and sofa beds.
Subscribe to TRB“With Cosmopolitan’s authority in style and design, it’s a natural collaboration, enabling us to create an exclusive collection that’s as beautiful as it is effortlessly functional.”
The launch is being supported by an integrated marketing campaign across Cosmopolitan’s digital, social and print platforms.
Claire Hodgson, editor-in-chief of Cosmopolitan UK, said: “With Dreams, we’ve created a collection that brings together style, comfort and versatility, making it easier to create a space that feels personal, practical and reflective of modern living.”
Earlier this year, Dreams expanded its presence in the North East with the opening of a new distribution centre and store in Sunderland.
