Dreams reaches 225 UK stores with Manchester Fort opening

Dreams has reached the milestone of 225 UK stores following the opening of its new 4,750 square foot site this month at Manchester Fort Shopping Park.

The company said the latest shop means it now has more stores across the UK than any other bed retailer.

To mark the opening, customers will receive 10% off when spending £750 or more at the Manchester Fort store until 3 September.

The milestone comes as Dreams prepares to launch its “Sleep Like a Queen” activation ahead of Manchester Pride later this week, working alongside LGBT Foundation and local drag performers to transform the new store into a Pride-inspired bedroom.

Alongside new openings, Dreams is also continuing to invest in relocating and refurbishing existing stores.

Jonathan Hirst, chief executive of Dreams, said: “Reaching 225 stores is a proud moment for everyone at Dreams, and means more people across the UK than ever can easily visit us in store and get the support they need to find their prefect sleep solution.

Related article

Dreams launches licensed product range with Cosmopolitan

April 29, 2026

“Our nationwide store network, combined with tools like Sleepmatch and our 100-night comfort guarantee, gives customers confidence both when they’re choosing their bed, and once they get it home.”