Kellogg’s celebrates ‘Back to School’ moment with personalised cereal boxes
Kellogg’s is offering consumers the chance to create their own personalised cereal box sleeve as the nation’s children return to school this week.
Available now until 28 November, the on-pack promotion encourages people to collect codes from two promotional packs of Kellogg’s breakfast favourites from cereals such as Coco Pops, Corn Flakes or Rice Krispies. They can then visit a dedicated web page where they can upload a photo and personalised message including their child’s name, age and favourite colour, which will all appear on their personalised cereal box cover.
Aimed at parents of children aged from six to 10 years old, the promotion was initially introduced last year and has been brought back to mark the return of back to school. However, this year the promotion has been extended to adults who can now get their own Crunchy Nut personalised cereal sleeve featuring a photo of themselves on the front of pack, along with three of their favourite things on the back.
Seanain Mcguigan, brand manager at Kellogg’s UK, said: ‘’As one of the biggest retail periods in the year for cereal, we identified the opportunity for Kellogg’s to make a moment of the return to school for the second year running by bringing back an element of personalisation.
‘’During the ‘back to school’ time we tend to see an increase in sales across our cereal portfolio and this year we are hoping that will be bolstered by our latest on-pack promotion. We’re excited to see consumers engage on a personal level, with our much-loved brands.’’
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