Sainsbury’s reduces food waste with £2 ‘Taste Me, Don’t Waste Me’ fruit and veg boxes
Sainsbury’s is adding £2 fruit and vegetable boxes to its offering following a successful trial last month.
Available from this week in over 200 selected supermarkets across the country, the ‘Taste Me, Don’t Waste Me’ boxes will include a variety of surplus fresh fruit and vegetables that could have otherwise gone to waste.
Customers will be able to find the boxes in Sainsbury’s fresh produce aisles. The retailer said all products will be carefully selected to ensure they are still fresh.
The move forms part of Sainsbury’s commitment to halve food waste across its value chain by 2030 and its decision to remove ‘best before’ dates from over 100 product lines, including pears, onions, tomatoes and citrus fruits, last year.
Richard Crampton, director of fresh food, at Sainsbury’s said: “At Sainsbury’s we’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too. It’s great to see that shoppers have been enjoying the ‘Taste Me, Don’t Waste Me’ boxes, which is why we’re really pleased to roll out the trial to over 200 supermarkets, helping even more people across the country.
“We believe that everyone deserves to eat well at an affordable price, and we hope this additional support will ensure that good quality food doesn’t go to waste.”
