THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Morrisons and Kellogg’s team up on free ‘breakfast club’ offering

Morrisons has teamed up with Kellogg’s this Easter on a ‘breakfast club’ offering in its cafes where the whole family can request a free bowl of… View Article

FOOD AND DRINK NEWS UK

Morrisons and Kellogg’s team up on free ‘breakfast club’ offering

Morrisons has teamed up with Kellogg’s this Easter on a ‘breakfast club’ offering in its cafes where the whole family can request a free bowl of cereal.

Adults and children will be able to choose from a bowl of Cornflakes, Rice Krispies or Coco Pops, with a choice of dairy and non-dairy milk, when they order a ‘Kellogg’s breakfast’ before 11am.

Running from 3 to 24 April while stocks last, the initiative is an extension of the school breakfast club programme that Kellogg’s has been supporting in UK schools since 1998.

Chris Strong, Morrisons Café buying manager, said: “We know that the school holidays can be a worrying time for families who need to cater for additional meals that would otherwise be covered at school, therefore we are pleased to be joining forces with Kellogg’s to offer our customers a free bowl of cereal when they visit a Morrisons café.”

Chris Silcock, Kellogg’s managing director, added: “We’ve been supporting school breakfast clubs across the UK for 25 years now with food and funding, but we know that there is a need for more provision in the school holidays. The scheme with Morrisons extends the support we can provide families outside of term time.”

The initiative follows on from the success of the ‘Ask for Henry’ scheme last autumn which saw Morrisons partner with Heinz to give away a free jacket potato and beans in its cafés.

Subscribe For Retail News