Kellogg’s is offering consumers the chance to create their own personalised cereal box sleeve as the nation’s children return to school this week. Available now until... View Article
The biggest challenge for many retailers was the shift to a primarily eCommerce platform, particularly during the initial lockdown period. Crucially, for businesses concerned with digital... View Article
Ralph Lauren is expanding its ‘create-your-own’ customisation programme with the addition of a made-to-order service for its iconic polo shirt. The service enables customers to create... View Article
Martin Shave is the Retail Industry Lead at Microsoft Business Applications, which works alongside companies to implement technological solutions to improve ways of working and understanding... View Article
Coveo guest post: Ecommerce personalization has become the north star for customer-centric companies. Why? The reason is simple – personalized digital experiences engender greater emotional engagement by... View Article
Embrace personalisation in the right way without coming off as too intrusive and tear down the walls standing in the way of a customer’s purchase. Exponea... View Article
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