The Rolling Stones to open Carnaby Street store
Rock and roll legends The Rolling Stones are to open a flagship store in London’s Carnaby Street shopping district.
Called ‘RS No. 9 Carnaby’, the shop has been created in partnership with Bravado, Universal Music Group’s merchandise and brand management company.
The band said in a statement: “Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”
The store will sell an exclusive range of new fashion and merchandise under the ‘RS No. 9 Carnaby’ brand. This will be available in-store and online from 9 September.
While the shop’s décor features the band’s brand colours of red and black, the window display includes a world first soundwave installation with music taken from the opening to the band’s 1966 hit track, ‘Paint It Black’.
Mat Vlasic, chief executive of Bravado, said: “With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognised brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”
Samantha Bain-Mollison, director of retail at Shaftesbury, added: “We are delighted that the Rolling Stones have chosen Carnaby to open their global first store. The band has such amazing heritage in the Carnaby and Soho area, and will enhance the existing brand line up on the street by offering a real unique experience alongside premium fashion collections.”
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