K-Way to make West End debut on Carnaby Street
The K-Way French outerwear brand is to open its first store in London’s West End in Carnaby Street.
The brand’s 1,400 square foot flagship will offer a selection of menswear, womenswear, childrenswear and accessories.
Subscribe to TRBIt will also act as a hub for events, building on K-Way’s experience in successful brand collaborations, which has included luxury designers Fendi and Comme des Garçons, and streetwear brands such as Universal Works and Palace.
The 60-year-old brand, an innovator in waterproof design, is backed by Permira, an investor partner that has supported the growth of retailers such as Dr Martens and Reformation.
Lorenzo Boglione, chief executive of K-Way, said: “Our goal for K-Way is to pursue a path of structured growth and consolidation across Europe’s key markets.
“The opening on Carnaby Street represents a pivotal step in this strategy: an iconic location with strong cultural and creative relevance, that offers international visibility and direct engagement with a highly engaged community.”
This announcement follows news that the Edikted US fashion brand has signed for its first European standalone store at 52-55 Carnaby Street.
William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “As one of London’s busiest shopping destinations, Carnaby Street is so often at the forefront of brands’ ‘must-have’ locations, and K-Way is no exception.
“Its track record of partnership, collaboration with other quality brands and how it’s delivered, has created a real sense of excitement about what they can bring to Carnaby Street, and how our visitors will respond to it.
