Eme Studios to make UK debut in Carnaby Street
Spanish streetwear brand Eme Studios is to open its first store in the UK, and first outside of Spain, on London’s Carnaby Street.
The 1,500 square foot space will offer the brand’s collection of knitwear, jackets, and other apparel for men and women, as well as a range of unisex pieces.
Subscribe to TRBFounded in 2018, Eme Studios currently operates stores in Madrid, Barcelona, and Valencia, and trades online in over 100 countries.
Gabriel Morón, co-owner of Eme Studios, said: “Expanding into the UK has always been a goal for us, so securing a location that aligned with our vision was crucial. Carnaby Street offers a global platform and attracts the type of audience that resonates with our unique aesthetic.
“The success we have seen both online and in Spain has demonstrated the brand’s long-term potential, and establishing a presence in Soho is instrumental in solidifying our position in one of the most competitive retail markets.”
The store will sit at the southern end of Carnaby Street close to Farm Rio, TALA, and a recently opened Edikted store. Other international brands starting their UK journey in Soho have included the likes of Adidas Originals, Axel Arigato, Autry, and Alohas.
William Oliver, director of retail & restaurant leasing at Shaftesbury Capital, said:”Eme Studios complements our existing brand mix at the southern gateway into Carnaby Street, with its culture-driven clothing matching consumer demand.
“Given the success of Edikted, TALA, Sheep Inc, and other digitally native brands, it is clear why Carnaby Street and Soho continue to be first-choice for these best-in-class retailers.”
