Kookaï to make UK store debut in Soho’s Carnaby Street
Kookaï has chosen Soho’s Carnaby Street for the opening of its first permanent UK store in the coming months.
The Australian-owned womenswear brand has taken a 1,800 square foot space in the shopping street to showcase its contemporary womenswear collections.
Subscribe to TRBThe opening will introduce Kookaï’s refreshed brand concept to the UK for the first time, building on a strong performance in Australia, New Zealand and Europe, where the brand operates more than 57 boutiques.
Bianca Vagner Cromb, creative director of Kookaï, said: “As a brand we’re making major moves towards growth, and our upcoming UK debut in Soho is a major milestone.
“A location such as Carnaby Street provides an optimal opportunity to connect with our customer demographic, whilst the destination’s reputation for uplifting similar brands in their transition into the UK market ensures we are well-positioned for a successful debut.”
Other brands using Soho as a launchpad into the UK over the past six months have included Alohas and Edikted. The news also follows premium French outerwear brand K-Way signing for a flagship store at 26-27 Carnaby Street.
William Oliver, director of retail & restaurant leasing at Shaftesbury Capital, said: “This fresh version of Kookaï coming to Carnaby Street for a UK debut, closely following in Edikted’s footsteps, reinforces Soho’s position as the sought after launch destination for brands.
“Its vibrant mix and visitor audience draws in both emerging and established retailers, alongside the long-standing success that has become synonymous with the neighbourhood.”
