PURESEOUL launches flagship store on Carnaby Street
PURESEOUL has officially opened its new flagship store on London’s Carnaby Street.
The move means the K-beauty brand now has a total of nine physical stores.
Subscribe to TRBSet across two floors, the shop stocks over 2,000 products, including skincare and makeup items from over 60 Korean brands, 35 of which are exclusive to PURESEOUL in the UK.
The store also aims to offer an immersive, education-led experience through an interactive discovery zone and community-driven events and brand activations.
PURESEOUL said 500 tickets for the grand opening sold out in under 60 seconds. In addition, another 1,000 visitors explored the store throughout the day.
Gracie Tullio, creative director and co-founder of PURESEOUL, said: “This flagship represents everything we’ve been working towards because it’s not just a store, but a destination that brings together community, culture, and the very best of Korean beauty.”
Read our interview with Gracie Tullio here
