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PURESEOUL launches flagship store on Carnaby Street

PURESEOUL has officially opened its new flagship store on London’s Carnaby Street. The move means the K-beauty brand now has a total of nine physical stores.…

HEALTH & BEAUTY

PURESEOUL launches flagship store on Carnaby Street

17 June, 2025 | by Angela Beevers

PURESEOUL has officially opened its new flagship store on London’s Carnaby Street.

The move means the K-beauty brand now has a total of nine physical stores.

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Set across two floors, the shop stocks over 2,000 products, including skincare and makeup items from over 60 Korean brands, 35 of which are exclusive to PURESEOUL in the UK.

The store also aims to offer an immersive, education-led experience through an interactive discovery zone and community-driven events and brand activations.

PURESEOUL said 500 tickets for the grand opening sold out in under 60 seconds. In addition, another 1,000 visitors explored the store throughout the day.

Gracie Tullio, creative director and co-founder of PURESEOUL, said: “This flagship represents everything we’ve been working towards because it’s not just a store, but a destination that brings together community, culture, and the very best of Korean beauty.”

Read our interview with Gracie Tullio here

Angela Beevers Director of Content & Events Strategy

Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events

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