THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Waitrose extends ‘Cook Well’ recipe box trial

Waitrose is extending the trial of its ‘Cook Well from Waitrose’ healthy recipe box service by adding 60 new dishes, an extra delivery day on Mondays… View Article

FOOD & DRINK

Waitrose extends ‘Cook Well’ recipe box trial

Waitrose is extending the trial of its ‘Cook Well from Waitrose’ healthy recipe box service by adding 60 new dishes, an extra delivery day on Mondays and the option to choose a four person box.

The supermarket said the meals are easy to prepare and nutritionally balanced, with no red traffic lights for saturated fat, sugar and salt. They also provide at least one of the recommended five portions of fruit and vegetables a day.

Developed in conjunction with tech consultancy ThoughtWorks, the service offers one-off and weekly subscription for customers.

There is a new menu each week featuring eight recipes to choose from. Boxes contain pre-portioned, bagged ingredients and step-by-step recipe cards. With boxes delivered free of charge, goods are packed in upcycled sheep’s wool to keep food chilled until 10pm on the day of delivery.

Archie Mason, head of business development at the John Lewis Partnership, said: “Waitrose was the first supermarket to develop a recipe box scheme which went live in March this year to selected customers. We have been greatly encouraged by the initial response with customers delighted at the quality and convenience we are offering and the fact that recipes have been specifically tailored to be nutritionally balanced.

“We have taken their feedback on board, adding more delicious healthy recipes this month along with an additional delivery day and from October, the option to order a box for a family of four. Our recipe box scheme gives people another way to access and enjoy quality Waitrose food, delivered to their doorstep.”

Customers can select up to three meals to serve two people per week, choosing from vegetarian, pescetarian and meat options. A three-recipe box is priced at £6.50 per portion with options such as ‘tikka carrots and spiced chickpea dahl with tamarind potatoes’ and ‘miso cod, sticky coconut rice and chilli glazed pak choi’.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference