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Waitrose extends ‘Cook Well’ recipe box trial

Waitrose is extending the trial of its ‘Cook Well from Waitrose’ healthy recipe box service by adding 60 new dishes, an extra delivery day on Mondays… View Article

FOOD & DRINK

Waitrose extends ‘Cook Well’ recipe box trial

Waitrose is extending the trial of its ‘Cook Well from Waitrose’ healthy recipe box service by adding 60 new dishes, an extra delivery day on Mondays and the option to choose a four person box.

The supermarket said the meals are easy to prepare and nutritionally balanced, with no red traffic lights for saturated fat, sugar and salt. They also provide at least one of the recommended five portions of fruit and vegetables a day.

Developed in conjunction with tech consultancy ThoughtWorks, the service offers one-off and weekly subscription for customers.

There is a new menu each week featuring eight recipes to choose from. Boxes contain pre-portioned, bagged ingredients and step-by-step recipe cards. With boxes delivered free of charge, goods are packed in upcycled sheep’s wool to keep food chilled until 10pm on the day of delivery.

Archie Mason, head of business development at the John Lewis Partnership, said: “Waitrose was the first supermarket to develop a recipe box scheme which went live in March this year to selected customers. We have been greatly encouraged by the initial response with customers delighted at the quality and convenience we are offering and the fact that recipes have been specifically tailored to be nutritionally balanced.

“We have taken their feedback on board, adding more delicious healthy recipes this month along with an additional delivery day and from October, the option to order a box for a family of four. Our recipe box scheme gives people another way to access and enjoy quality Waitrose food, delivered to their doorstep.”

Customers can select up to three meals to serve two people per week, choosing from vegetarian, pescetarian and meat options. A three-recipe box is priced at £6.50 per portion with options such as ‘tikka carrots and spiced chickpea dahl with tamarind potatoes’ and ‘miso cod, sticky coconut rice and chilli glazed pak choi’.

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