M&S Food launches new campaign to highlight product quality
Marks & Spencer has launched a national advertising campaign that aims to showcase “what is behind the magic” of M&S Food.
Under the messaging – “This Is Not Just Food – It’s Never Just Food”, the campaign includes the retailer’s 13th Farm to Foodhall TV ad featuring Tom Kerridge. This sees the chef reviewing his behind-the-scenes tour of the UK and sharing what he has learned about the lengths M&S and its farmers go to for quality produce.
The ad is supported by OOH and print advertising campaigns.
Sherry Crammond, marketing director for M&S Food and Hospitality, said: “Our customers are more interested than ever in where their food comes from, as well as what is in it, for when they are feeding their families.
“They also really care about animal welfare and the welfare of our farmers and suppliers too. So we wanted to shout about what really sets us apart from other supermarkets when it comes to quality and ingredients and have packaged it up under the banner ‘This Is Not Just Food….It’s Never Just Food’.
“And who better to tell our story than Tom Kerridge who has starred in our highly successful Farm to Foodhall adverts the past year.”
The ad will run until 15 October while the OOH and print activity will be live until 22 October.
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