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Morrisons announces new round of price cuts

Morrisons is cutting the prices of over 200 popular products as it looks to help customers through the January squeeze after the expense of Christmas. The… View Article

FOOD AND DRINK NEWS UK

Morrisons announces new round of price cuts

Morrisons is cutting the prices of over 200 popular products as it looks to help customers through the January squeeze after the expense of Christmas.

The supermarket is investing £15 million in reducing prices by an average of 20% on items spanning store cupboard essentials, breakfast options and fresh produce.

Some of the biggest price reductions include Morrisons washing up liquid (450ml) reduced from 75p to 59p, a five-pack of bananas cut from 99p to 78p, and Morrisons brown basmati rice (1kg) reduced from £2.99 to £1.85.

Rachel Eyre, chief customer and marketing officer at Morrisons, said: “We know that January can be a difficult month for many after enjoying the festive season, so we wanted to do all we can to keep prices low without any compromise on quality.

“Whether it’s helping our customers with ingredients for nutritious meals or making it easier for them to stock up on toiletries, we are starting the new year as we finished the last one – with a real focus on meaningful price cuts across all areas of our stores.”

Morrisons has also confirmed that 1,000 items will have their prices locked low in the eight weeks from 27 December. These include items such as whole cucumbers, salad tomatoes and iceberg lettuce, as well as pasta and minced steak.

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