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Morrisons and Kellogg’s team up on free ‘breakfast club’ offering

Morrisons has teamed up with Kellogg’s this Easter on a ‘breakfast club’ offering in its cafes where the whole family can request a free bowl of… View Article

Food and Drink

Morrisons Company Profile

Morrisons is the UK’s fourth largest supermarket chain with millions of loyal customers passing through its doors each week.

The company aims to offer competitive, permanently low prices and is committed to saving its customers money.

Morrisons is a historic British brand, dating back to 1899 when egg and butter merchant William Morrison set up the business by opening a stall in Bradford Market. The first Morrisons supermarket opened in the city’s Girlington district in 1961. It is proud of its Yorkshire heritage its head office remains near Bradford to this day.

The company states that its core purpose is to make and provide food that it is proud of, which also enables more people to enjoy eating well. It processes half of its fresh food in its own manufacturing facilities, which allows for close control over provenance and quality.

When the company went public in 1967, the share offer was 174 times oversubscribed with more than 80,000 investors trying to purchase shares. This eventually led it to joining the FTSE 100 in April 2001.

The acquisition of Safeway in 2004 was a major milestone for the brand and helped accelerate growth. Another big deal was a partnership with Amazon to allow for wholesaler supply in 2016.

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